I've always been most interested in what's written between the lines — the footprints users leave when they all get stuck at the same point, the button that looked like it would save progress but didn't, the interface built for deception. I find these things. Then I fix them.

By day, I'm a Senior Product Designer with 7+ years experience of following these breadcrumbs through SaaS, AI products, onboarding flows, and a redesign for 50 million users who didn't want anything to change.

By night, I read between the lines of my own life and turn what I find into visualisations: concerts, travel routes, conversations that were never meant to be heard. I'm also trying to become a polyglot.

Now I'm looking for the next thing to investigate. Found something worth looking at? or find me on LinkedIn.

Sandra

Selected Work

Inspiration

The past believed in dates. And everyone’s life consisted of dates, giving life a rhythm and sense of gradation, as if from the eminence of a date one could look back and down, and see the past itself. A clear, comprehensible past, divided up into squares of events, lines of paths taken.

Andrey Kurkov
Olivetti Posters

...the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars.

Jack Kerouac

Imagining the future is a kind of nostalgia. You spend your whole life stuck in the labyrinth, thinking about how you'll escape it one day, and how awesome it will be, and imagining that future keeps you going, but you never do it. You just use the future to escape the present.

John Green
Maggie Appleton’s blog
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